It’s why we’ve seen so many iPhone X clones as of late. These companies aren’t doing it with the express intent of adopting facial recognition or edge-to-edge displays. The goal is to dilute Apple’s grasp of the notch and convince consumers their devices are just like the iPhone X. These companies could just have easily knocked off the Galaxy S8, LG V30, or Pixel 2 XL, which have slightly larger top and bottom bezels.
In addition to the iPhone X’s notch becoming an iconic part of Apple’s future, the company has made the design quirk less jarring. It gives other companies the confidence to embrace it, just as Apple has done. Even Google wants to aid in the notch’s adoption, as a new report claims Android P will better integrate with devices—such as the Essential Phone—that feature notches and camera cutouts.
That’s not to say that Apple’s way is the best way. Samsung’s Galaxy S9 looks more like a Pixel 2 XL, and it’s unlikely Apple will keep the notch around forever. As soon as the company figures out how to embed Face ID sensors below the display, you can bet it will. It’s very likely the cutout is a temporary fix until the technology can catch up to Apple’s—and the industry’s—ambitions of completely bezel-less designs.
Only then will Apple build its ideal iPhone without making any compromises. For now, Apple will continue to embrace the notch—and so will some of the company’s biggest competitors.
Source : https://www.technobuffalo.com/2018/02/13/iphone-x-notch-is-becoming-a-trendsetter/279